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Heineken Holding NV engages in the management and supervision of the Heineken group, and production and distribution of beer and other beverage products. It operates through the following segments: Europe, Americas, Africa, Middle East and Eastern Europe, Asia Pacific, and Heineken N.V. Head Office and Other/Eliminations. It offers its products under the brand names Heineken, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. The company was founded on March 27, 1952 and is headquartered in Amsterdam, the Netherlands. |
